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E-Commerce Strategy: Text and Cases (2013) by Sanjay Mohapatra pdf [Dr Soc]

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  E-Commerce Strategy: Text and Cases by
Sanjay Mohapatra
  English | 2012-08-15 | ISBN: 1461441412, 1489973443 | PDF | 262 pages | 2.4 MB
  

 E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and
practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review
questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that
have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors
affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas
not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is
divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and
m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned
to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks
at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and
researchers in the field.
  
  
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